Company Overview – How It Started in Taiwan and China 公司简介 - 台湾与中国的缘起

Committed to the philosophy of sustainable management and service to the public, Noble Family has been operating its business with a conscience. Since 1995 when we set up the first Noble Family Steak House, in as short as 15 years, we have managed to establish a unique image all over Taiwan for being a haven of good food and subsequently expand to 200 franchises, of which the number is still increasing.

It owes to our management philosophy dedicated to perfection in every detail, especially acute and shrewd observation and judgement. We continue to uphold our faith in providing “the ultimate indulgence at a reasonable price” to serve our customers. 

Product uniqueness and differentiation from our competitors are the main focuses in our operation. Deriving from his 20 years of professional experience in the food and beverage industry, Chairman Lin Shih-chin has developed a variety of products and continues to provide a variety of value-for-money choices in an affordable style. His corporate mission is to provide the healthiest and finest food as well as the most satisfactory service.

Initially, our Banciao City restaurant served Western steak based on the principle of generating higher sales volume with a lower profit margin. Its affordable price attracted consumers from all walks of life, opening up a large market for the restaurant and laying a solid foundation for Noble Family. From Taipei County, Noble Family Steak House established its reputation in the market. More and more franchises were set up and within just a few years, Noble has become a leader in the affordable segment of the food and beverage industry. Backed by its importing business and processing factory, Noble Family sells its own products and thereby ensures a low cost and an adequate supply, creating the maximum profit for all its franchisees.

Following the robust economic development in mainland China, its food, clothing, housing, transportation, education and entertainment industries are also catching up with the world. Western cuisine is becoming more and more commonly accepted among Chinese consumers, especially the younger generation. Today, Western food is in vogue and has become the new food trend.

In 2003, Noble Family Steak House ventured into the mainland Chinese market by setting up its first restaurant in Fuzhou. Relying on its success model in Taiwan and strong back-up support, Noble Family has now expanded to nearly 40 franchises.   

With its all new renovation style and unlimited supply of salad bar items, Noble Family has led a new steak house trend in China. It has become the talk of the town after being featured on TV. If you are interested in venturing into Taiwan and mainland China, but have difficulty finding the right investment projects or are wary of being deceived, becoming a franchisee of Noble Family is your best choice.

贵族世家企业凭着永续经营理念与服务大众的精神以良心经营事业，1995 年，在台湾板桥成立第一家贵族世家牛排馆，迄今 15 年左右，在这不算长的时间中已先后在全省各地区树立独特的美食形象，并成功的发展出 200 家加盟连锁店，目前仍持续增加中。

凡事要求尽善尽美的经营理念有关，尤其是迅速敏锐的观察力及判断力，我们一直秉持以「平实的价格，最舒适的享受」为信念，服务于消费者。

　

创造产品特色，与竞争者区隔是贵族世家营销重点 。林董事长以 20 年餐饮专业知识理念，研制了多样产品，以平价的型态提供多样化、物超所值的选择，用心诚挚的经营宗旨为顾客提供最健康、最精致的餐点及最满意的服务。

在板桥本店一开始便以薄利多销的原则，经营西式牛排；由于价格大众化，消费群遍及广大阶层，不仅为自己开拓了一片市场，更为贵族世家奠定了良好根基。接着便由台北县打开了贵族世家牛排的市场知名度，一家家的加盟店陆续窜起，转眼几年间便成为平价餐饮界中一支常胜军，贵族世家拥有自己进口业务及加工厂为后盾，自产自销、成本低、货源足，让所有的加盟业者皆能创造最高的利润。

　

随着中国大陆经济成长，食、衣、住、行、育、乐等各项产业渐与世界接轨，西式餐饮文化也逐渐被习惯于传统中餐的广大消费者所接受，尤其年轻人更是，现在吃西餐已变成一种时尚，流行的新饮食文化。

贵族世家牛排自 2003 年进入中国大陆市场，挟着台湾的成功模式，及强大的后勤支持，第一家成立于福州至今已发展近 40 家加盟店。

全新的装修风格，沙拉吧无限量供应，已在当地带动出一股新的牛排文化，电视节目的专题播出更造成人们新的话题，如果你想立足台湾地区、放眼全中国，又苦无投资项目，或担心害怕受骗，加盟贵族世家将是你最好的选择。